Apr 1, 2010
BlackBerry Users Are More Likely To Defect
Online market researchers Crowd Science conducted a study recently with BlackBerry, iPhone and Android users. The survey indicated that BlackBerry users are more likely to abandon the brand the following day to buy another - 39% of BlackBerry users go for an iPhone while around 30% go for Android phone.
When compared to iPhone users and Android owners - a high percentile of 92 percent and 87 percent respectively, this shows the loyalty of users towards each brand.
Still though, the BlackBerry leads in the smartphone market share but is slowly declining.
Source: Yahoo Finance
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